Mark Heavey

Mark Heavey is a seasoned marketing professional with a background in both business and English literature from Penn State University. He currently serves as the Director of Marketing for North America’s largest public transportation provider, the State of NY Metropolitan Transportation Authority. In this role, he is responsible for managing all aspects of external and internal communications, branding, and advertising for various transportation services in New York City, including subways, buses, commuter railroads, bridges, tunnels, and capital construction projects. He collaborates closely with MTA leadership and the Office of the Governor to address critical issues faced by public transit providers, such as cashless and variable tolling, capital improvements, mobile ticketing, fare evasion, revenue generation, customer apps, new technologies, marketing partnerships, labor crises, ADA compliance, Title VI, and DBE compliance.