Mark Harnett

Mark Harnett is a Strategic Acquisition Marketing Consultant at Drak Marketing, based in Belmont, California. He has been with Drak Marketing since May 2015, focusing on performance marketing and customer acquisition strategies across various platforms, including Google and Facebook. His extensive experience spans over two decades in online marketing, where he has worked with numerous organizations to enhance their digital marketing efforts.

Professional Background

• Current Role: Strategic Acquisition Marketing Consultant at Drak Marketing since May 2015.
• Previous Positions:
  • Performance Marketing roles for companies such as Quantic School of Business and Technology, Spark Grills, and BBVA Open Platform.
  • VP of Marketing at Complete Solar and Senior Director of Digital Marketing at Getaround.
  • Extensive consulting experience through Drak Marketing for various clients, focusing on optimizing paid search campaigns and improving return on ad spend (ROAS) .123

Education

• Degree: Bachelor of Applied Science (BASc) from the University of Waterloo (1988 - 1993).

Skills and Expertise

Mark is recognized for his analytical approach to driving profitable customer acquisition. His expertise includes:

• Development and execution of performance marketing strategies.
• Optimization of digital advertising campaigns to enhance efficiency and effectiveness.
• Data-driven decision-making to improve campaign performance .145

Languages

• Proficient in Spanish at a professional working level.

Mark Harnett’s career reflects a robust commitment to leveraging digital marketing to achieve substantial business growth for his clients.