Mark Gröb

Mark Gröb is an experienced professional in the field of immersive technology, currently working at UPS (United Parcel Service) in a leadership role focused on innovative applications of virtual reality (VR) and augmented reality (AR) technologies.13

Professional Background

Mark holds the position of Head of Immersive Technology at UPS, where he has been instrumental in driving the adoption and implementation of VR technology across the organization.1 He joined UPS in 2017 and was tasked with exploring VR technology for the company's Integrad driver safety training program.1

Expertise and Contributions

Mark is known for his expertise in:

• Immersive technology development
• VR/AR applications in corporate training
• Scaling XR (extended reality) practices in large organizations

Under his leadership, UPS has expanded its VR-based training from a single experience to a comprehensive catalog of 12 distinct scenarios focused on driver safety.1 This initiative has helped UPS save on training time and labor costs while improving safety awareness.2

Innovation and Impact

Mark has been instrumental in:

1. Transforming UPS's driver safety training by introducing VR experiences
2. Overcoming deployment challenges for enterprise-wide VR adoption
3. Establishing a mature XR practice around training at UPS
4. Implementing cost-effective VR solutions using technologies like ArborXR for device management

Professional Perspective

Mark emphasizes the importance of moving beyond initial excitement about new technologies to establish clear processes for effective XR use. He advocates for fostering a creative environment to sustain momentum in organization-wide adoption of immersive technologies.1

Online Presence

Mark maintains a professional presence on LinkedIn under the username "markgrob".3 He is based in Goshen, New York, United States.4