Mark Goerner

Mark Goerner is the Founder of Eqogo, a California-based benefit corporation and tech start-up focused on developing a transparency tool that evaluates products based on their environmental and social impacts. He has been leading Eqogo since January 2017, aiming to create a platform that assigns a simple score to products, reflecting their long-term value and sustainability practices.12

Background and Career

Before founding Eqogo, Goerner had a diverse career in design and illustration. He worked in the film industry, contributing to major projects for companies like New Line Cinema, Disney, and Fox. His notable film credits include concept design for blockbusters such as Minority Report, X-Men 2, Superman, Iron Man 2, Thor, and Avatar among others.12 Additionally, he has experience in industrial design, having collaborated with brands like BMW, Intel, and Coca-Cola.2

Goerner graduated with distinction from the ArtCenter College of Design, where he studied Automotive and Entertainment Design. His educational background laid the foundation for his extensive work in visual communication and design methodologies, which he has shared through teaching and seminars worldwide.12

Vision for Eqogo

At Eqogo, Goerner's mission is to empower informed consumption by providing consumers with clear metrics about product sustainability. The platform evaluates various factors such as material composition, labor practices, toxicity levels, and energy consumption to highlight products that are responsibly made. This initiative aims to reward companies that practice conscious manufacturing while encouraging consumers to make better purchasing decisions.23

Through his work at Eqogo, Goerner emphasizes the importance of transparency in consumer goods as a means to foster environmental stewardship and promote sustainable practices across industries.23