Mark Fordree

Mark Fordree is a co-founder and executive director of Ignition Advice, a global leader in digital advice technology.36 He established the company in 2014 alongside Mike Giles with the goal of helping people make better financial decisions.3 Fordree has a background in institutional banking and funding experience, which he combined with Giles' expertise in fintech and enterprise technology to create Ignition.3

Prior to his current role, Fordree served as the inaugural CEO of Ignition Wealth (now Ignition Advice) until May 2018, when he transitioned to the executive director position to focus on the company's global expansion.12 In his role as executive director, he pursues domestic and offshore opportunities, manages investor relationships and key partnerships, and steers strategy at the executive and board level.2

Fordree has extensive experience in the financial services industry. He is also the Managing Director of Emerging Growth Capital, a position he has held since 2001.4 Recently, in November 2024, he joined the Cognitivo team as an advisor, demonstrating his continued involvement in AI and financial advice.5

Under Fordree's leadership, Ignition Advice has expanded globally, with core teams in Sydney, Dublin, Edinburgh, and London.3 The company has also successfully raised capital, including a Series B fundraising event with Morgan Stanley Wealth Management in 2020.67