Mark Farrell

Mark Farrell is a seasoned professional in the marketing, sales, and project management of high-quality products and services, with a particular focus on the construction and renewable energy sectors.

Transitioning into the renewable energy industry, Mark identified the need for more experienced and professional talent to drive sales, marketing, and management efforts in this evolving market.

His preference lies in collaborating with regional organizations dedicated to expanding large commercial and utility scale PV projects, recognizing the pivotal role such projects play in reshaping the energy landscape.

His expertise encompasses sales, negotiation, marketing, business development, business planning, project management, networking, contracts, and market research.

Mark's educational background includes an MBA in Economics from Fairleigh Dickinson University-College at Florham and a BS in Natural Resource Management from Rutgers University.

Throughout his career, Mark has held key positions such as Oregon Sales Manager at A&R Solar, Solar Sales at Neil Kelly Company, Sales Director at Sunmodo Corp., Solar PV Consultant at Solar EPC Consulting, and various sales and business development roles in the renewable energy sector.

Prior to his focus on renewable energy, Mark also gained experience in fields such as field forestry with the USDA Forest Service and commercial sales with organizations like Ecohaus and Interface.

Mark emphasizes the importance of effective communication strategies in driving success across sales, marketing, and policy implementation aspects within the renewable energy industry.

His vision for the industry's future includes anticipating significant growth in utility scale projects, community solar initiatives, and cooperative ventures, driven by cost reductions, policy shifts, financial innovations, and technological advancements, all aimed at enhancing solar energy's long-term value proposition.

Mark's background underscores his commitment to facilitating the transition towards a sustainable energy future by delivering high-performance, long-term investments aligning with emerging utility industry business models.