Mark Fairhurst

Mark Fairhurst is a distinguished B2B SaaS growth executive with a proven track record in communicating vision and value to business leaders across various industry verticals. He has a passion for understanding market dynamics and future trends.

Currently, Mark serves as the leader of marketing & sales strategy at Mercatus, a reputable shopper engagement and eCommerce technology provider for grocery retailers. In this role, he focuses on driving revenue growth, expanding market share, and enhancing brand loyalty. Mark is also a co-host of The Digital Grocer Podcast, where he delves into the evolving landscape of grocery technology.

With a background in senior growth marketing roles at prominent SaaS organizations like GS1, Solera, and Intelex, Mark excels in brand strategy, go-to-market planning, sales & marketing funnel optimization, revenue generation, team leadership, coaching, and mentorship.

Mark's academic achievements include executive marketing management studies at Schulich School of Business, an integrated brand marketing certificate from the Canadian Marketing Association, product marketing training from Pragmatic Marketing, B2B event marketing education from Clemson University, project management expertise from Centennial College, a master's degree in comparative politics from the University of Toronto, and a BA in political science from Western University.

Throughout his career, Mark has held key positions such as Chief Growth Officer, Vice President of Marketing, Senior Director of Marketing at Mercatus Technologies Inc., Director of Corporate Global Marketing at Intelex Technologies Inc., Head of Marketing and Communications at Audatex Canada, Director of Marketing and Communications at GS1 Canada, Senior Manager of Marketing at Strategy Institute, and Marketing Assistant at Dahle Canada.