Mark Eaves

Mark Eaves is the co-founder of Gravity Road, a creative agency that combines elements of advertising, communication, and entertainment in innovative ways.12 He established Gravity Road in 2011 with a vision to create content that audiences would actively choose to engage with.13

Career Highlights

Gravity Road: Under Eaves' leadership, Gravity Road has achieved significant success:

• Won a BAFTA for "The Imagination Series" for Bombay Sapphire in 20141
• Gained recognition for creative projects like the "Fame Daddy" spoof campaign1
• Became part of David Jones' The Brandtech Group in 2018, expanding into the US market1
• Developed expertise in emerging technologies, including early adoption of metaverse capabilities1

Industry Recognition: Gravity Road has won multiple awards under Eaves' guidance, including:

• BAFTA Film
• Cannes Lions
• D&AD awards3

Professional Philosophy

Eaves envisions Gravity Road as a "playful space where brands, entertainment and technology come together".1 He emphasizes:

• Creating content beyond traditional advertising
• Developing a deep understanding of audiences and platforms
• Orchestrating ideas that work across virtual, social, and physical worlds1

Current Focus

As of 2023, Eaves is particularly interested in:

• The potential of generative AI in marketing
• Addressing global challenges through brand partnerships, such as the "Regen Fries" campaign with McCain1
• Expanding Gravity Road's international presence, with 70% of their business now being global1

Mark Eaves continues to lead Gravity Road in innovating at the intersection of creativity, technology, and brand marketing.