Mark Dykeman

Mark Dykeman is an experienced professional in digital transformation, specializing in building technological ecosystems to enhance organizations' digital presence and drive revenue growth.

With a background in digital analytics, data science, and customer experience, Mark has a proven track record of developing and implementing successful marketing strategies that optimize user experience and improve SEO.

During his tenure at Bank of Montreal, Mark led teams that were recognized at the Adobe Summit for their outstanding work, including the implementation of a Data Management Platform that resulted in over $40 million in digital sales annually.

Mark's key skills include leadership, digital analytics implementation using tools like Adobe Analytics and Google Analytics, data analysis and visualization, A/B & Multivariate testing with Adobe Target, Agile development, and digital transformation.

He also has expertise in Data Management Platforms like Adobe Audience Manager, onsite search implementations, qualitative research methods, and contract management.

Mark holds a Master's degree in Political Science from the University of Toronto, a Bachelor's degree in Political Science and French from Queen's University, and a Master's in Information Science from the University of Toronto.

His professional experience includes roles at various organizations such as Air Miles at BMO, Nurun, CBC, Yahoo!, WebFeat Multimedia, Inc., and Critical Mass, where he held positions in digital analytics, digital marketing, personalization, UX & design, SEO, and data management.