Suggestions
Mark Dyer
Founder at Taymar Sales U.
Mark Dyer is the Founder and CEO of Taymar Sales U., a North Carolina-based college sports marketing company.12 He started his career at Host Communications, working under college sports business legend Jim Host.3 Dyer later worked at NASCAR, recruited by George Pyne, and followed Pyne to IMG in 2009.3 At IMG, he played an important role in acquiring companies in the collegiate space.3
Dyer founded Taymar Sales U. in August 2017, realizing a dream four decades in the making.1 The company focuses on driving new revenue growth for athletic departments and organizations through ticket sales, sponsorship, ticket operations, and fundraising.2 Taymar Sales U. landed its first ticket sales management client, the University of Kentucky, in 2018.1
Under Dyer's leadership, Taymar Sales U. has expanded to serve 26 NCAA Division I and II institutions, USL clubs, and premier CFP events.2 The company has generated over $40 million in the past year alone, achieving multiple record-setting milestones for its clients.2
Dyer's approach emphasizes senior-level counsel, personalized service, and increased goal alignment for clients.2 His experience and connections in the college sports business world have been instrumental in Taymar Sales U.'s growth and success.
