Mark Cuddigan

Mark Cuddigan is the newly appointed Chief Executive Officer (CEO) of THIS™, a UK-based alternative meat producer and certified B Corporation. Here are some key details about Mark Cuddigan and his new role:

Career Background

• Previously served as CEO of Ella's Kitchen, an organic baby and toddler food brand, for 12 years (2011-2023)12
• During his tenure at Ella's Kitchen, he increased the company's revenue from £41 million to £100 million1
• Left Ella's Kitchen and The Hain Celestial Group in November 2023 to take a career break2

Appointment at THIS™

• Appointed as CEO of THIS™ in January 202412
• Will officially take on the role starting February 19, 20242
• Replaces co-founders Andy Shovel and Pete Sharman, who have been serving as co-CEOs since the company's launch in 20192

Expertise and Passion

• Extensive experience in the FMCG (Fast-Moving Consumer Goods) industry1
• Strong advocate for sustainable business practices and using business as a force for good12
• Passionate about the B Corp movement and its principles1

B Corp Involvement

• Sat on the B Lab Board for almost five years1
• Played a key role in Ella's Kitchen becoming B Corp certified in 20161
• THIS™ is also a certified B Corporation, having gained accreditation in 20221

Mark Cuddigan brings a wealth of experience in growing sustainable and mission-driven businesses to his new role at THIS™. His background aligns well with the company's focus on plant-based alternatives and its commitment to being a force for positive change in the food industry.