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Mark Button
Connecting the dots, storyteller, creative mind, positive force, dad, erstwhile noisemaker/musician, thoughtful human.
Professional Background
Mark Button is a tenacious and passionate professional specializing in corporate communications and public relations. Known for his strategic-minded and innovative thinking, Mark is committed to authenticity and integrity in every narrative he crafts. With a focus on storytelling, he works across diverse and ever-changing channels to market, positively influencing decisions and helping organizations to advance.
Mark began his career with a Bachelor of Arts (Hons) in Public Relations Studies from Leeds Beckett University in the United Kingdom. With a rich blend of experience that spans both agency and in-house environments, he has dedicated over a decade to mastering the art of corporate communications. After gaining invaluable experience in London, where he directed campaigns in digital and communications technologies for eight years, Mark relocated to the innovative tech hub of Silicon Valley in 2004.
Since then, he has successfully driven numerous brand, communications, and PR campaigns across an array of industries. His extensive portfolio includes significant contributions to life sciences (biopharma, biotech, genomics), telecommunications, high-tech B2C and B2B sectors, electronics, and health-tech, showcasing his diverse skill set and adaptability.
Throughout his career, Mark has established himself not only as a communications strategist but also as a strong creative thinker, fueled by insightful ideas and a solid understanding of business development and management. His ability to weave compelling narratives across multiple platforms and audiences has earned him a stellar reputation in the industry.
Education and Achievements
Mark pursued his higher education in Public Relations Studies at Leeds Beckett University, where he developed a foundational understanding of communication strategies that would serve him throughout his career. Additionally, he has broadened his expertise by studying Marketing and International Business at Hanzehogeschool Groningen. Mark's academic background has equipped him with the tools necessary for successful brand strategy and messaging development.
In the course of his career, Mark has held several significant roles in various renowned organizations. As the Founder of Button Strategy & Consulting, he has leveraged his extensive industry knowledge to provide tailored consulting services that help organizations navigate the complexities of communication in today’s marketplace. As a Former Senior Media Strategist at CG Life, he played a central role in driving communication strategies that elevated his clients' public profiles.
Before his leadership at CG Life, Mark served as a Senior Consultant (Freelance) at Liberty Comms Ltd and as the Vice President at Weber Shandwick, one of the leading global PR agencies. His previous experience also includes positions as Strategic Brand, Communications and Creative Consultant at nineteen67 / Mark Button, Partner/Co-Owner/VP at Impress Labs, Director of Client Services at Positio Public Relations, and Account Director at Ridgemount Public Relations. Each of these roles has helped him hone his skills in account management, team mentorship, and program design across different sectors.
Achievements
Mark Button's career is marked by a series of notable achievements. His strategic approach to communications enables him to develop effective campaigns that resonate with diverse audiences. He possesses a wealth of experience in content creation and management, brand strategy development, and engagement through traditional, digital, and social media platforms.
Under Mark's leadership, teams have thrived, benefiting from his mentoring and management style that emphasizes growth, creativity, and effective communication. His event planning and support experience has led to successful initiatives that bolster brand visibility and foster meaningful connections within the industry.
One of Mark's greatest assets is his ability to keep pace with the rapidly evolving communication landscape. As audiences engage with brands across various media channels, Mark's insight and adaptability ensure that his clients maintain relevance and achieve their communication objectives.
In summary, Mark Button stands out as a proficient communicator and strategist with a passion for storytelling. His comprehensive background in corporate communications, expertise in various industries, and commitment to authenticity and integrity position him uniquely in the public relations field. Always keen on connecting with others, Mark continues to seek opportunities for collaboration and mutual growth within the industry.
Location
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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