Mark Butcher

Mark Butcher is a seasoned professional with a strong background in building and scaling businesses, particularly focusing on sales and marketing operations. With a proven track record of successfully leading sales, marketing, and product development teams, he takes pride in delivering significant growth within competitive and cost-constrained environments.

Currently, Mark is dedicated to transforming how organizations deliver and consume IT and cloud services, helping them make informed decisions and plan for a successful future. His extensive experience spans various industries, consumption models, and company sizes, granting him a broad perspective to align customers' business needs with effective solutions that support their vision and strategy.

Throughout his career, Mark has excelled in creating and launching innovative and profitable service lines, implementing robust financial cost management strategies, building high-performing sales and marketing teams, and demonstrating expertise in business unit leadership, budget ownership, and hands-on sales strategy execution. He is also skilled in executive team go-to-market sales strategy and planning, establishing long-term vendor alliances, and developing procurement frameworks.

Mark's approach is marked by collaboration, competitiveness, and a strong focus on results. His analytical mindset and results-driven approach have been key to his success in the roles he has held over the years, from leading as a Director at DataVita to serving in leadership positions at various organizations such as FinOps Foundation, Posetiv Cloud Ltd, Proact IT Group AB, Anix Ltd, and MTI Technology.