Mark Boidman

Mark Boidman is a seasoned investment banker with over 20 years of experience in mergers and acquisitions (M&A), specializing in the media and technology sectors.1 He currently holds the position of Partner and Global Media Group Head in Investment Banking at Solomon Partners.1

Professional Background

Boidman's expertise lies in providing strategic advice and executing transactions in the media and technology industries. His role at Solomon Partners involves leading the firm's efforts in these sectors, offering insights on market trends, and facilitating M&A deals.1

Industry Involvement

Mark Boidman is a frequent speaker and thought leader in the media industry. He has made appearances at notable events such as:

• Cannes Lions International Festival of Creativity: Boidman has discussed media trends and M&A with marketing and advertising professionals at this prestigious event.23
• OAAA/Geopath OOH Media Conference: He is known for presenting insights on the media landscape at this conference, where he has shared perspectives on topics like out-of-home (OOH) advertising.456

Expertise and Insights

Boidman is recognized for his analytical views on various aspects of the media industry:

• OOH Advertising: He has emphasized the value of out-of-home advertising, stating that "OOH is the best bang for your buck" and highlighting the importance of pricing in the media landscape.45
• Artificial Intelligence: Boidman has commented on the transformative impact of AI in advertising, noting that many ad agencies are not fully prepared for this technological shift.7
• Retail Media Networks: He has discussed how businesses are leveraging retail media networks, indicating his broad understanding of emerging trends in the advertising and media sectors.3

Mark Boidman's LinkedIn profile (username: markboidman) serves as a platform for him to share industry insights, announce speaking engagements, and connect with professionals in the media and technology sectors.1236