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Mark Allen
Strategy Director, Partner at That's Nice LLC
Mark Allen is the Strategy Director and Co-Founder at That's Nice, LLC, a consultancy and agency focused exclusively on the life sciences sector. He has over 30 years of marketing experience, with 29 years dedicated to life science markets. His role involves developing brand strategies and messaging platforms tailored to meet clients' business objectives, which are informed by extensive market research and interviews with industry leaders, executives, and scientists.123
Allen's educational background includes graduation from the London School of Journalism, along with distinctions in marketing strategy and branding from New York University. His career at That's Nice began in 1995, and he has played a pivotal role in shaping the company's strategic direction since then.23 Additionally, he became a U.S. citizen in 2018, reflecting his long-term commitment to both his professional and personal life in the United States.4
