Mark Abraham

Mark Abraham is a Managing Director and Senior Partner at Boston Consulting Group (BCG).1 2 He leads BCG's Marketing, Sales & Pricing practice in North America and is the founder of the firm's Personalization business.1 3

Abraham has been with BCG since 2004 and has developed expertise in using data and technology to deliver personalized customer experiences across various industries.1 He has worked with clients in food and beverage, retail, consumer packaged goods, and apparel sectors, among others.1

Some key aspects of Mark Abraham's career and expertise include:

Leadership: He leads a global team of over 1,000 professionals, including agile marketers, data scientists, engineers, and martech experts.6
Innovation: Abraham has built some of BCG's largest ventures and AI platforms, including Fabriq Personalization AI by BCG X.1 3
Authorship: He co-authored the book "Personalized: Customer Strategy in the Age of AI," which helps executives implement personalization strategies.1 2
Education: Abraham holds an MBA with high distinction from the University of Michigan Ross School of Business and a BA in business studies from Oxford Brookes University.1
Personal life: He is a father of two and lives with his partner Jason in the Pacific Northwest, enjoying outdoor adventures and photography.6

Mark Abraham is recognized as a thought leader in personalization and AI-driven customer strategies, frequently speaking at industry events and contributing to publications on these topics.4 5