Maritza Lerman Yoes

Maritza Lerman Yoes is a creative strategist and writer with a focus on culture, technology, sex, and art.2 She has made significant contributions to the field of social media strategy, particularly in the art and technology sectors.

Professional Background

Maritza has held several notable positions throughout her career:

1. Founder and Creative Director at Future Trashcan LLC (as mentioned in the query)
2. Creative social strategist at TBWA\Media Arts Lab, where she was the first person to hold this role4
3. Pioneer of social media strategies for cultural institutions2

Education

Maritza studied at two prestigious institutions:

• Eötvös Loránd University
• University of California, Los Angeles

Achievements and Expertise

Maritza is known for her innovative approach to social media and digital strategy:

• She conceived the Snapchat strategy for the Los Angeles County Museum of Art (LACMA) when the museum first joined the platform in 20141
• Her work has been recognized in the advertising industry, as she served as a juror for The One Show, evaluating top creative work alongside other industry professionals3

Current Focus

As a creative strategist, Maritza continues to work at the intersection of culture, technology, and art. Her expertise in social media strategy, particularly for cultural institutions, has made her a respected figure in the field.