Maritt Jensen

Maritt Araba Biney Jensen is the Regional Manager for Africa at Linkfire, a digital marketing platform for the music industry. She has been instrumental in Linkfire's expansion into the African market, particularly with the establishment of an office in Ghana. This move reflects her commitment to enhancing the visibility and success of African artists on a global scale.

Professional Background

Jensen joined Linkfire in 2019 as a finance specialist and later became the Finance Manager during the company's IPO. Her expertise in finance and operations led to her promotion to Regional Manager for Africa in late 2021.13 In her role, she focuses on leveraging data and technology to support African artists and labels, aiming to optimize their marketing strategies and increase their global reach.12

Contributions and Vision

In interviews, Jensen has emphasized the importance of understanding the diverse music landscape across Africa. She believes that African artists are increasingly reaching global audiences and that there is significant potential for growth within the continent's music industry. Her vision includes establishing strong partnerships and creating tailored marketing solutions that resonate with local audiences while also appealing to international markets.12

Challenges and Opportunities

Jensen has noted common misconceptions about Africa's music industry, including underestimating its existence and potential. She advocates for better representation of African artists in global music streams, highlighting that they currently account for only a small fraction of top streaming artists worldwide.1 By utilizing Linkfire's automated solutions, she aims to enhance the marketing of African music internationally.14

Overall, Maritt Jensen's leadership at Linkfire signifies a strategic effort to empower African musicians and promote their work on a larger stage.