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Marissa Beck Viola
Global Marketing & Branding Executive | Integrated Marketing & Brand Transformation | Evolving New & Iconic Brands through Bold Marketing, Storytelling & Cultural Resonance
Marissa Beck Viola is a global marketing and branding executive currently serving as the VP, Global Brand Experience for M&M'S at Mars. With a strong background in integrated marketing and brand transformation, she has a reputation for revitalizing iconic brands through innovative marketing strategies, storytelling, and cultural resonance.1
Career Highlights
Mars Experience: Prior to her current role, Marissa held the position of Senior Director, Brand and Content, North America at Mars from February 2021 to July 2023. During her tenure, she:
- Led global brand identity and content creation for M&M'S and Skittles
- Established the North American Brand & Content group
- Drove entry into new digital arenas and evolved the social media department
- Produced award-winning advertising campaigns
- Generated double-digit growth for M&M'S, a multibillion-dollar brand
- Launched innovative campaigns for Skittles and Snickers1
Previous Experience: Before joining Mars, Marissa worked at Mattel as the Director of Global Brand Marketing for Barbie from January 2014 to February 2021. In this role, she:
- Redefined and modernized the Barbie brand
- Launched the "Sheroes" program honoring female role models
- Co-directed the award-winning Barbie in Sports Illustrated campaign
- Managed crisis communications for Hello Barbie1
Marissa also held various positions at Ketchum Public Relations from January 2010 to January 2014, where she worked with major FMCG brands and directed award-winning integrated marketing campaigns.1
Achievements and Recognition
Throughout her career, Marissa has demonstrated a talent for:
- Breathing new life into established brands
- Developing purpose-driven messaging
- Creating culturally resonant marketing campaigns
- Managing high-profile partnerships, such as Snickers' sponsorship of the NFL
- Navigating crisis communications and brand reputation management1
Her work has earned recognition in the industry, with campaigns winning awards and successfully appealing to younger generations of consumers.12
