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Marissa Shapiro
Founder at Martha
Marissa Shapiro is the founder of This Is Martha, a branding agency that specializes in developing brands from the inside out.2 She has a background in journalism and political science, having earned her Bachelor's degree in these fields from Rutgers University.
Professional Experience
Throughout her career, Marissa has held various key roles in different organizations:
- Founder of This Is Martha (now Bertha)3
- Digital Strategy Lead at Student Achievement Partners
- Strategy and Brand Management in Freelance capacity
- Senior Producer at Code and Theory
- Producer at Viacom
- Assistant Editor & Web Manager at Advanstar Communications
Expertise and Approach
Marissa is known for her expertise in branding and her unique "inside-out" approach to brand development.2 Her agency, originally named Martha and now rebranded as Bertha, was founded ten years ago to address limitations she observed in traditional agency models.3
Recent Developments
In September 2024, Marissa announced that her company, Martha, had been rebranded to Bertha. This change came after a decade of successful operation and growth in the branding industry.3
Additional Interests
Beyond her work in branding, Marissa has recently been writing a fiction novel, showcasing her continued passion for writing.1
Marissa Shapiro is based in New York, New York, United States. Her LinkedIn username is marissa-shapiro-0a860110, as mentioned in the query.
