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Marissa Esguerra
Looking for New Career Opportunities! Experienced and Energetic Customer Service, Nonprofit/Association, Marketing, Events and Membership Professional.
Professional Background
Marissa Esguerra is a seasoned professional with over 15 years of robust experience in non-profit and association management. Throughout her career, she has excelled in delivering exceptional cross-functional leadership across a variety of settings. Marissa's diverse skill set encompasses member and meeting registration, effective communications, participant recruitment, as well as comprehensive database maintenance and customer support solutions. Her ability to forge strong relationships and foster teamwork has been instrumental in her success, enabling her to collaborate effectively with executive management, stakeholders, vendors, and diverse employees.
Marissa's extensive background includes working in roles that demand innovative thinking and strategic planning, particularly in areas such as customer service, membership, meetings and events, outreach and engagement, marketing, and technology integration. Her expertise in these domains highlights her ability to lead and manage significant operational activities while maintaining high levels of service quality and member satisfaction.
Marissa has formerly held prominent positions, including Director of Communications and Public Affairs at the Hispanic National Bar Association, where she was responsible for enhancing the organization’s public image and member outreach efforts. As the Senior Manager of Membership Value at the International and American Associations for Dental Research, she spearheaded initiatives that optimized membership benefits and improved overall member engagement, fostering a culture of inclusivity and support. Additionally, Marissa has demonstrated her project and program management capabilities through her meticulous approach to creating project schedules, procedure manuals, and best practices.
Education and Achievements
Marissa holds a Master of Public Administration (MPA) from George Mason University, where she honed her skills in public policy and administration. Her educational background is further enriched by her Bachelor of Arts in Journalism from Penn State University, equipping her with superior communication skills crucial for effective public relations and engagement. Furthermore, Marissa expanded her academic horizons by participating in a Study Abroad Program at The Athens Center, focusing on Classical and Ancient Studies, illustrating her commitment to lifelong learning and cultural awareness.
In her professional journey, Marissa has demonstrated an unwavering commitment to enhancing customer service and member relations, becoming a top performer in her field. She has successfully managed cross-functional teams, led extensive outreach programs, and implemented innovative marketing strategies, notably improving recruitment and retention efforts in various organizations.
Achievements
Marissa's significant achievements include:
- Enhanced Client and Member Relations: Leveraged her strong communication skills to elevate the level of service provided to clients and members, contributing to long-term satisfaction and loyalty.
- Successful Event Management: Oversaw the pre- and post-event management processes for meetings and conferences, ensuring seamless experiences for attendees and stakeholders alike.
- Innovative Marketing Solutions: Developed and executed comprehensive marketing promotion strategies utilizing new and digital media, which significantly increased engagement through websites and social media platforms.
- Commitment to Diversity and Inclusion: Actively promoted advocacy initiatives focusing on social justice, diversity, and equity within organizations, highlighting her dedication to community affairs.
- Database and Project Management: Demonstrated proficiency in database administration and project management, maintaining data integrity and creating procedural documentation that enhanced operational efficiency.
- Financial Acumen: Proficient in accounting and finance, she managed general ledger, balance sheet, and reconciliations for various organizations, showcasing her versatility and comprehensive understanding of business operations.