Marissa Patlingrao Cooley

Marissa Patlingrao Cooley is a seasoned brand storyteller and marketing executive currently serving as the VP of Brand Marketing & Communications at Dermstore/THG.1 With a rich background in content marketing and creative direction, she has established herself as a prominent figure in the branding and retail marketing space.

Career Highlights

Marissa's professional journey includes several notable positions:

• SVP, Brand Marketing & Creative at Draper James: In this role, she led a multidisciplinary team across various marketing functions, including brand, creative, public relations, social media, and integrated marketing strategy.1

• Creative Lead at Tory Burch: She spent over 6 years at Tory Burch, first as Creative Lead, Copy, and then as Director of Content & Copy. During her tenure, she established the global creative content strategy discipline and led campaign development for multiple ecommerce sites and marketing campaigns.1

• Freelance Writer and Editor: For over a decade, Marissa contributed to prestigious publications such as The Wall Street Journal, GQ, Lucky, and Nylon, covering a wide range of topics including fashion, beauty, and lifestyle.1

Expertise and Skills

Marissa's core competencies include:

• Brand narrative and storytelling
• Campaign development
• Content marketing and creative direction
• Digital content strategy
• Cross-functional and global collaboration
• Product launches and go-to-market strategies

Education and Background

Marissa attended Brown University, which has contributed to her strong foundation in creative and strategic thinking.1

Recent Work

As of August 28, 2024, Marissa was involved in the #HonorYourSkin campaign for Dermstore, which aimed to highlight the company's mission of empowering everyone to prioritize skin health.2

Marissa Patlingrao Cooley's extensive experience in retail marketing, content strategy, and brand storytelling has made her a valuable asset in the world of commerce-driven product marketing and brand development.