Marisa Thalberg

Marisa Thalberg is a prominent marketing executive currently serving as the Chief Marketing and Communications Officer for SeaWorld Parks & Entertainment. She previously held the position of Executive Vice President and Chief Brand and Marketing Officer at Lowe's Companies, Inc. from January 2020 until September 2022, where she was instrumental in transforming the company's marketing strategies and driving significant sales growth during her tenure.123

Career Highlights

• Lowe's Companies, Inc.: As the first Executive Vice President and Chief Brand and Marketing Officer, Thalberg led innovative marketing initiatives that significantly boosted brand visibility and sales. Her leadership came during a transformative period for the company, particularly as consumer focus shifted towards home improvement amidst the COVID-19 pandemic.24
• Taco Bell: Prior to her role at Lowe's, she served as the Global Chief Brand Officer at Taco Bell, where she achieved consistent sales growth and enhanced brand loyalty through strategic marketing campaigns.12
• The Estée Lauder Companies: Thalberg was also the head of Corporate Digital Marketing Worldwide, overseeing digital strategies for over 30 beauty brands.23

Education

Thalberg graduated from Brown University with a Bachelor of Arts degree, graduating Magna Cum Laude and as a member of Phi Beta Kappa.12

Recognition

She has been recognized multiple times on Forbes' lists of the Most Influential CMOs and is a member of the Forbes CMO Hall of Fame, highlighting her significant impact on the marketing industry.12

Advocacy

In addition to her corporate roles, Marisa Thalberg founded Executive Moms, an organization aimed at supporting professional women who are also mothers. She is an advocate for women in leadership and has served on various boards related to arts and media.12

Thalberg's diverse experience across industries showcases her adaptability and innovative approach to brand management and marketing.