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Marion Billoud
Acting Head of Marketing & Communications at Jo Loves
Professional Background
Marion Billoud brings a wealth of experience in marketing and brand development to her role as the Acting Head of Marketing & Communications at Jo Loves. With a solid foundation in international business and management, Marion specializes in marketing strategies that resonate globally. Her career trajectory spans notable positions across various esteemed brands in the beauty and cosmetics industry, where she has consistently demonstrated her expertise in product marketing and brand evolution.
Prior to her current role at Jo Loves, she played a pivotal part in the global marketing and brand development initiatives for the company, effectively intertwining her innovative ideas with the brand's vision. This experience elevated her to a senior position where she influences marketing decisions that align with global trends and consumer insights.
Before joining Jo Loves, Marion excelled in her capacity as the Marketing & Brand Development lead for YUNI Beauty in the UK and ROI. Her mastery in creating impactful marketing strategies helped boost brand recognition and consumer engagement, showcasing her ability to adapt to the fast-paced beauty market.
Her earlier roles include a significant tenure at Smashbox Cosmetics as the Product Marketing Manager for the UK and ROI, where she was instrumental in launching successful marketing campaigns. Marion's expertise was further sharpened during her time at The Estée Lauder Companies as a Product Manager for Travel Retail across the EMEA region. Here, she engaged with diverse markets and tailored branding efforts to meet varying consumer needs.
Marion’s journey began at Clinique, where she advanced through numerous roles from Marketing Assistant to Marketing Coordinator, fostering her deep understanding of the cosmetic industry. Her beginnings as a Marketing Trainee at Aveda and Bumble and bumble allowed her to cultivate a rich skill set, equipping her for higher-level marketing roles in the future.
Education and Achievements
Marion Billoud has a strong academic background, having studied International Business and Management with a specialization in Marketing at Aston University. Her educational experience has played a crucial role in shaping her understanding of global market dynamics and consumer behavior, which she has leveraged throughout her career.
In her various capacities within the industry, Marion has not only contributed to brand strategies but has also driven significant growth for the organizations she has worked with. Her strategic approach to marketing and her ability to identify emerging trends have led to successful product launches and enhanced brand visibility.
Key Achievements
- Acting Head of Marketing & Communications at Jo Loves: In her current position, Marion has demonstrated exceptional leadership by steering the brand's marketing efforts towards innovative and consumer-centric campaigns.
- Marketing & Brand Development at YUNI Beauty: Marion's efforts in this role led to substantial improvements in brand awareness, significantly impacting sales and market presence.
- Product Marketing Manager at Smashbox Cosmetics: Here, she orchestrated multiple successful campaign launches that elevated the product line's status in a competitive market.
- Expertise in Travel Retail Marketing: While at The Estée Lauder Companies, Marion honed her skills in travel retail, a niche market that requires specialized strategies, enhancing her versatility as a marketing professional.
- Progression at Clinique: With a comprehensive tenure across various departments within Clinique, Marion has a unique understanding of product branding from inception to market distribution.
Marion Billoud stands as a testament to the power of determination and innovation within the marketing realm, continuously striving for excellence in every endeavor within the beauty and cosmetics industry.