Mario Carrasco

Mario X. Carrasco is a prominent figure as the Co-Founder of ThinkNow, a technology-driven cultural insights agency dedicated to uncovering the cultural drivers that shape consumer behavior.

At ThinkNow, Mario plays a pivotal role in providing insightful solutions that assist companies and government organizations in adapting to a constantly evolving demographic landscape.

With a solid educational background that includes a Master's Degree in Entrepreneurship & Innovation from the University of Southern California - Marshall School of Business and a Bachelor's Degree in English Honors from California State University-Northridge, Mario is well-equipped to navigate the intersection of business and culture.

Aside from his role at ThinkNow, Mario X. Carrasco has been actively involved in various organizations, serving as a Board Member at Insights in Color and SampleCon, demonstrating his commitment to the market research industry.

Mario's contributions extend beyond his primary roles, having served as a Columnist at Forbes Agency Council and as an Executive Founding Sponsor / Editor at the Journal of Cultural Marketing Strategy, showcasing his expertise and thought leadership in the field.

Additionally, ThinkNow, under Mario X. Carrasco's leadership, manages DigaYGane.com, one of the largest and most representative Hispanic online panels in the industry, catering to both internal research needs and providing samples to global market research firms.

Mario X. Carrasco's rich blend of experience, education, and industry involvement make him a valuable asset in the realm of cultural insights and market research.