Mario Hernando

Mario Hernando is a prominent figure in the sports management industry, currently serving as the Director General of the World Padel Tour (WPT) since the summer of 2016. He took over this role at SetPoint Events, S.A., the organization responsible for managing the professional padel circuit, succeeding Javier Porras. Hernando has a rich background in sports administration, having previously worked for nearly 15 years as the Director of Communication for the ACB (the Spanish Basketball Federation), where he started as Director of Operations in 1998.12

Education and Early Career

Born in Madrid in 1973, Hernando holds degrees in Economics and Journalism from the Universidad Complutense de Madrid. His career began in journalism, where he worked as a writer for various sports newspapers and magazines.14

Achievements at World Padel Tour

Under Hernando's leadership, the WPT has seen significant growth, particularly during challenging times such as the COVID-19 pandemic. He has been instrumental in expanding the tour's international presence and enhancing its digital engagement with fans. For instance, in 2021, WPT confirmed 25 tournaments despite pandemic restrictions and achieved over 17 million views on YouTube during its season opener.23 Hernando emphasizes increasing international events and supporting players to promote the tour's brand effectively.2

Publications and Contributions

In addition to his administrative roles, Hernando is also an author of eight books focused on sports themes, showcasing his deep engagement with sports culture beyond management.5

Current Initiatives

Recently, Hernando has been involved in renewing sponsorship agreements with major brands like CUPRA, reflecting WPT's commitment to growth and innovation in professional padel.3 He continues to play a crucial role in shaping the future of padel as it seeks recognition as an Olympic sport.

For more information on his professional background, you can view his LinkedIn profile under the username mariohernando.4