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    Mario Bisso

    Performance Manager at Freeda Media

    Professional Background

    Mario Bisso is an accomplished digital marketing professional with over a decade of extensive experience in various facets of online marketing. His expertise encompasses a broad range of digital advertising channels including Pay-Per-Click (PPC) Search, Display, and Video advertising, as well as Facebook Ads and LinkedIn Ads. Mario's analytical skills shine through his performance analytics reporting, which allows him to draw actionable insights from data and shape marketing strategies that drive results across a wide range of industries.

    Currently serving as Performance Manager at Freeda Media, Mario has honed his skills in web advertising campaigns, conversion rate optimization (CRO), and client relationship management. His career is marked by a proactive approach to challenges, which has enabled him to build a robust and diverse knowledge base in marketing. Throughout his professional journey, Mario has demonstrated an ability to adapt and thrive in dynamic environments, further enhancing his marketing expertise.

    Education and Achievements

    While specific educational details were not provided, Mario’s 10+ years of practical experience in digital marketing speak to his competence and commitment to continuous learning. His various roles have allowed him to acquire certifications and practical know-how that are paramount in the ever-evolving landscape of digital marketing. As a forward-thinking professional, he continuously seeks out new strategies and methodologies to enhance the effectiveness of the digital advertising campaigns he manages.

    Notable Positions Held

    • Performance Manager at Freeda Media: In this role, Mario oversees digital campaign performance, utilizing his expertise in analytics to optimize advertising strategies and enhance client satisfaction.
    • Senior PPC Manager at Integra Solutions: Managed extensive PPC campaigns, demonstrating a keen ability to increase ROI through strategic planning and execution.
    • Senior PPC Executive at Diennea - MagNews: Focused on leveraging trends and data to devise successful PPC strategies that deliver measurable results.
    • PPC Strategist at Covisian @ Google Italy: Utilized his role to further refine his skills while contributing to the strategies employed by a major player in the digital advertising space.
    • SMB Sales Manager at Teletech Holdings, Inc: Worked to build and maintain relationships with small to medium-sized businesses, ensuring their advertising needs were met with precision and efficacy.
    • Sales Account Manager at Coca-Cola HBC: Gained invaluable experience in managing client relationships and ensuring the successful execution of marketing initiatives.
    • Branch Manager at Carglass - Autoglass: Oversaw branch operations while implementing marketing strategies to drive growth.
    • Department Manager at Mediamarket S.p.A.: Managed a team and directed marketing strategies that significantly impacted sales revenue.

    Achievements

    Throughout his career, Mario has been instrumental in launching successful marketing campaigns that not only meet but exceed client expectations. Through his adept management of PPC, Facebook, and LinkedIn advertising, he has enabled businesses to achieve higher visibility and increased profitability in competitive markets. His data-driven approach to digital marketing ensures that every campaign is optimized for peak performance, enabling clients to make informed decisions based on real-time analytics.

    Mario's commitment to client relationship management fosters deeper connections with stakeholders, ensuring that their needs are heard and addressed in every campaign. His adaptability and innovation set him apart in a fast-paced digital landscape, making him a respected figure in the marketing community. As he continues to grow in his career, Mario remains open to new challenges and opportunities to leverage his expertise in enhancing digital marketing efforts for various clients.

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    Mario Bisso
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    Location

    Milan, Lombardy, Italy