Marina Foglietta-Tereo

Marina Foglietta-Tereo is a mixed methods researcher with a focus on connecting User Experience Research (UXR) to business strategy to enable teams to make informed decisions backed by data.

She specializes in B2B audiences, enterprise software, financial and insurance technology, as well as tools, workflows, and dashboards.

Having served as the Director of research at a prominent global research consultancy, Marina managed end-to-end research projects for renowned clients such as Google, Salesforce, American Express, Amazon, and Meta.

In her role at LearnVest, she led the experience measurement strategy for the beta release of the company's software within Northwestern Mutual after LearnVest was acquired.

Marina's expertise lies in leveraging analytics, qualitative, and quantitative research methods to assist teams in gaining a deep understanding of their users.

She focuses on consolidating data and integrating insights to create strategic narratives, defining value propositions, go-to-market strategies, personas, critical user journeys, and key workflows.

Marina excels in uniting teams around a shared understanding of customer needs, utilizing frameworks like Jobs-to-be-Done (JTBD) to support decision-making processes.

Marina holds an impressive educational background with a Master of Business Administration (MBA) in Strategy and Business Analytics from NYU Stern School of Business, an MBA in Sustainability Studies from INCAE Business School, and an MBA in Entrepreneurship/Entrepreneurial Studies from Tel Aviv University - Coller School of Management.

She also completed a Bachelor of Science (BS) in Finance at Florida State University.

Throughout her career, Marina held various positions at renowned organizations such as Citi, Ipsos, AXA XL, American Express, and LearnVest in roles spanning UX research, business strategy, and financial planning.