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Marika Shaub
VP of Social Media Marketing & Innovation at MLB
Marika Shaub is an award-winning marketing strategist with over 15 years of experience running social media for Fortune 30 companies and industry leaders.
Her integrated marketing campaigns have garnered international media attention, attracted millions of followers, and increased brand awareness for organizations in television, finance, software, and high tech.
Marika's work has been recognized by major media outlets like The New York Times and The Washington Post, as well as industry giants such as Google, Facebook, and Twitter.
She possesses a deep understanding of executive leadership, team management, data-driven content strategy, influencer management, and performance marketing.
Marika has managed budgets exceeding $10M, led media planning efforts, and excelled in innovative storytelling and creative writing.
Her expertise extends to strategic planning, collaboration, fan engagement, community management, and cross-functional team collaboration.
She is well-versed in internet metrics, analytics, digital content creation, and has a diverse educational background covering marketing, business management, computer science, and communication.
Marika has held key positions such as Vice President of Social Media Marketing & Innovation at Major League Baseball, Editor-in-Chief at Verizon, and Founder at Grant & Rose Media.
She has also served in roles like Head of Social Media at CNBC Primetime, Co-Founder & Head of Digital at CrowdOut, LLC, and Head of Social Media at MoveOn.
With experience at MarketTools, USWeb, and Berkeley Systems, Marika brings a wealth of knowledge in information technology, operations, public relations, and marketing.