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Marije Kools
CRO ・ web analytics ・ product management
Marije Kools is a professional with a strong interest in data, conversion/customer journey optimization, and behavior change.
She holds a diverse educational background, with a Master's degree in Communication and Information Sciences from Rijksuniversiteit Groningen, a Bachelor's degree in Communication and Information Sciences from the same university, and another Bachelor's degree in Communication Systems, Multimedia & Design from Hanzehogeschool Groningen. Additionally, she studied NIMA B eMarketing at SRM.
In terms of work experience, Marije has worked as a Web Analyst at Athora Netherlands, showcasing her skills in analyzing web data. Previously, she held the role of Product Strategist at Digital Natives in Amsterdam, where she worked on strategic product development. Before that, she served as a Digital Marketer/Producer at Digital Natives, highlighting her expertise in digital marketing and content production. She also has experience as a Project Manager/Email Marketer at iFlavours and as a Marketer at Serum Events.
