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Marija Halar
Head of Center for digital transformation and customer experience at NIS Gazprom Neft
Professional Background
Marija Halar is a seasoned professional in the field of marketing and digital transformation, with a comprehensive career at NIS Gazprom Neft, where she has played an instrumental role in enhancing customer experiences and driving innovative digital solutions. Currently serving as the Head of the Center for Digital Transformation and Customer Experience, Marija leads initiatives aimed at integrating cutting-edge technologies and strategies to improve customer interaction and engagement. Her journey at NIS Gazprom Neft showcases her progressive leadership and expertise in various key marketing roles.
Before taking on her current position, Marija held the title of Marketing Director at NIS Gazprom Neft. In this role, she was responsible for crafting and executing the marketing strategy of one of the leading energy companies in Southeast Europe. Her expertise in brand management and market analysis has been crucial to the company's success in a competitive industry. She previously served as Director of Project Development and Senior CRM Sector at NIS, focusing on customer relationship management and project development to propel the organization’s growth.
Marija's exceptional leadership was further exemplified when she was the Head of Marketing Projects, where she oversaw various marketing initiatives that significantly impacted brand visibility and customer engagement. Her deep understanding of marketing dynamics and customer needs set her apart as a visionary leader in the energy sector.
Education and Achievements
Marija Halar is not only a strategic thinker but also possesses a rich educational background that complements her practical experience. While specific details about her academic qualifications are not disclosed, her career trajectory highlights a strong foundation in marketing and strategic development, which is evident in her remarkable achievements throughout her career.
Halar's noteworthy achievements include successful campaigns that have increased brand awareness and customer loyalty for NIS Gazprom Neft. She has a track record of leveraging data-driven insights to enhance marketing strategies, evident in her previous roles that required a blend of creativity and analytical skills.
Prior to her impactful tenure at NIS Gazprom Neft, Marija gained practical experience as a Campaign Manager and later as a Marketing Manager at Delhaize Group, where she honed her skills in customer engagement and brand strategy across Serbia, Bosnia & Herzegovina, and Montenegro.
Key Contributions
Under Marija's guidance, NIS Gazprom Neft has embraced digital transformation, ensuring that the customer experience remains at the forefront of all initiatives. Her proactive approach and innovative mindset have not only catalyzed growth for the organization but also provided a roadmap for integrating customer-oriented technology solutions in the energy sector.
Marija's influential presence within the marketing sphere of NIS Gazprom Neft positions her as a vital player in shaping customer relations and redefining marketing strategies in a constantly changing digital landscape. Her commitment to excellence and ability to drive change in her organization has made her a respected figure in both the company and the broader industry.
Achievements
- Led the digital transformation of customer experience at NIS Gazprom Neft, enhancing engagement through innovative solutions.
- Developed and implemented comprehensive marketing strategies as Marketing Director, improving brand awareness in competitive markets.
- Successfully managed multi-channel marketing projects resulting in heightened visibility and customer loyalty.
- Oversaw the integration of CRM strategies that streamlined customer relationship management and project development processes at NIS Gazprom Neft.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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