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Marielle Plessis
Head of Emerging AS France & UK + Interim EMEA
Professional Background
Marielle Plessis is a seasoned professional in the technology industry with extensive experience in management and customer relations. Her international background enriches her expertise, allowing her to navigate complex business landscapes with ease. Marielle has honed her skills by working for notable organizations, especially Criteo, where she held various strategic positions. With a passion for leadership, she focuses on guiding others toward success through personal development and coaching methodologies. Her work philosophy blends her business acumen with a profound understanding of people dynamics.
During her diverse career at Criteo, Marielle advanced through various roles, such as the Head of Emerging AS France & UK accompanied by an Interim EMEA role, where she demonstrated her ability to drive growth and enhance market penetration. Prior to these leadership positions, she served as the Head of Growth AS France & UK, where she was instrumental in strategizing and implementing growth initiatives that significantly boosted performance metrics across teams. Marielle's career continued to flourish as she took on the role of Senior Manager - Account Strategist for Core Northern Europe and interim DACH, where she effectively managed client accounts and shaped marketing strategies tailored to regional markets.
Her journey in the tech field began with account management roles where she consistently demonstrated a knack for building and nurturing client relationships. As a Team Lead - Account Strategist Mid Market France at Criteo, Marielle led a dedicated team of strategists, ensuring that they met and exceeded client expectations. Under her leadership, the team not only achieved their targets but cultivated a collaborative culture that prioritized shared success across various markets.
Adding to her multifaceted career, Marielle has also gained valuable experience outside of the technology sector. Her tenure as a Marketing and Advertising Account Executive at PROMO SYSTEM AGENCY equipped her with the necessary skills to innovate in marketing and communication strategies. Furthermore, her role in charge of Marketing and Communication at Al-Masrawy, an Egyptian handicraft company, provided her with a unique perspective on branding and workforce engagement in culturally rich environments.
Marielle's early professional experiences include her role as an Assistant to the communication manager at STELLA CADENTE and serving as a Counselor specializing in tennis at a Summer Camp. These positions laid the groundwork for her strong interpersonal skills and her ability to connect with people from various backgrounds.
Education and Achievements
Marielle Plessis holds an impressive educational background that includes a Master of Science degree in International Marketing from King's College London. This rigorous academic experience equipped her with an in-depth understanding of global marketing dynamics, consumer behavior, and brand management strategies that have proven essential in her career.
In addition to her master's degree, Marielle graduated with a Bachelor of Business Administration in Management, majoring in International Business Management from EDHEC Business School. This foundational education fostered her critical thinking and analytical skills, allowing her to approach complex business challenges with a strategic mindset beneficial in today’s globalized market.
Marielle’s academic credentials, bolstered by her extensive hands-on experiences, position her as a thought leader in her field. Her focus on personal development and coaching reflects her commitment to continuous learning and improvement — not only within her professional life but also for those she leads.
Personal Development and Coaching
A significant aspect of Marielle’s career is her dedication to personal development and coaching. She strongly believes that leadership is about empowering others and enabling them to achieve their potential. By employing her coaching methods, she works closely with team members and colleagues to foster growth, enhance productivity, and cultivate an environment of learning and development. Marielle's unique approach combines psychological insight with practical management techniques, allowing her to adapt her leadership style to fit the diverse needs of her teams and the ever-evolving market dynamics.
Marielle regularly seeks opportunities to refine her skills and stay updated on industry trends. By participating in workshops, seminars, and networking events, she continues to expand her knowledge base, ensuring that her coaching practices remain relevant and impactful.
Achievements
- Head of Emerging AS France & UK + Interim EMEA at Criteo: Played a pivotal role in advancing business strategies and market growth initiatives, improving overall performance across the EMEA region.
- Senior Manager of Account Strategist for Core Northern Europe: Managed high-profile accounts and implemented strategic marketing plans that led to enhanced client satisfaction and retention.
- Team Lead - Account Strategist Mid Market France: Led a high-performing team, enabling them to meet targets and fostering a collaborative team environment.
- Expertise in Personal Development and Coaching: Developed a keen interest in coaching methodologies, advocating for leadership as a pathway to empowering others in their careers.
Professional Skills and Expertise
- Management and Leadership
- International Marketing
- Customer Relationship Management
- Personal Development Coaching
- Strategic Planning and Execution
- Cross-Cultural Communication
- Team Leadership and Development
- Marketing Strategy and Implementation
Location
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.