Marielle Besselink

Mariëlle Besselink is a seasoned professional in the marketing and advertising industry, currently serving as the Sales Director at Global Media & Entertainment.2 Her career has been marked by significant roles and achievements, particularly at Exterion Media Nl.

Career Progression

At Exterion Media Nl, Mariëlle held various key positions, including:

1. Marketeer
2. Marketing and Business Development Manager
3. Sales Director

This progression demonstrates her growth within the company and her expertise in multiple aspects of the business.4

Current Role

As of the most recent information available, Mariëlle Besselink is now the Sales Director at Global Media & Entertainment, based in Amsterdam, North Holland, Netherlands.12 In this role, she brings her extensive experience from the out-of-home advertising sector to a broader media and entertainment context.

Expertise and Contributions

Mariëlle has been instrumental in driving innovation in the out-of-home advertising space. For instance, she was involved in Exterion Media's initiative to introduce audience-based purchasing for Digital Out-of-Home (DOOH) opportunities.4 This approach allows advertisers to target specific audience segments more effectively, aligning DOOH more closely with other digital media platforms.

Professional Network

Mariëlle maintains an active professional presence on LinkedIn, where her profile can be found under the username marielle-besselink-5354b18. Her LinkedIn profile indicates that she has over 500 connections, suggesting a robust professional network in the industry.2

Recent Activities

As recently as August 1, 2024, Mariëlle shared an update on LinkedIn about expanding the Digital Out-of-Home portfolio with the addition of the HEMA network, which includes more than 300 digital screens.3 This demonstrates her ongoing involvement in the growth and development of digital advertising solutions.