Marieke van Kouwen

Marieke van Kouwen is a seasoned User Experience and Product Designer with a strong focus on data-driven design and information analysis.

With over ten years of experience and a background in graphic and typographic design, she excels in creating user-centered interactive experiences.

Marieke's expertise includes concept development, information architecture, wireframes, user research and testing, UI design, typography, and branding.

She has worked with various tools such as Sketch, Zeplin, Adobe XD, Illustrator, Invision, Principle, InDesign, and Photoshop, and is well-versed in the Scrum methodology.

Her educational background encompasses a Bachelor of Arts in Grafische en Typografische Vormgeving, a Master of Science in Human Centered Multimedia, and additional studies in communication, design, and service design.

Marieke has held positions at renowned organizations like NVM, ilionx, ABN AMRO Bank N.V., Waag Society, and Formlab, where she contributed as a UX Designer, Researcher, and Lead Visual & UX Designer.

She has been involved in innovative projects such as the introduction of wearable payments in the Netherlands during her tenure at ABN AMRO.

Driven by curiosity and creativity, Marieke is passionate about tackling challenging projects involving extensive data and collaboration with multiple stakeholders.

Her approach to design encompasses usability, design aesthetics, and data communication to create optimal user experiences.

Marieke's strong analytical skills, paired with her design acumen, make her a valuable asset in the realm of user-centric design and product development.