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Marie Roussel
Festival Marketing Manager at Winter Circle Productions
Professional Background
Marie Roussel is a versatile and accomplished events and marketing manager with over nine years of experience in live event production, project management, artist relations, and client/guest services. Her dynamic skill set and expertise enable her to orchestrate memorable events that resonate with audiences while successfully meeting the needs of clients and stakeholders alike.
Marie currently serves as the Festival Marketing Manager at Winter Circle Productions, where she plays a pivotal role in overseeing marketing strategies for various events. This position has allowed her to merge her passion for the arts with her exceptional marketing acumen, ultimately enhancing the visibility and success of the productions she manages.
Prior to her current role, Marie was the Marketing Manager at the acclaimed BUKU Music + Art Project, an influential festival known for its vibrant atmosphere and diverse lineup. Her responsibilities included developing and implementing marketing campaigns that effectively engaged festival-goers while elevating brand awareness. This experience not only honed her skills in event marketing but also cemented her reputation as a leader within the industry.
Marie has a rich background as a freelance event manager, during which she successfully planned and executed various events of differing scales and purposes. Her freelance work has afforded her the flexibility to work across different industries and with a broad range of clients, allowing her to further diversify her expertise.
Before entering the realm of freelance event management, Marie worked as an Executive Assistant and Online Marketing Coordinator at Westguard Solutions. In this position, she gained invaluable experience in administrative support while also exploring the intricacies of online marketing strategies—a skill that would become instrumental in her subsequent roles.
Additionally, her journey in the events industry began at NOLA Motorsports Park, where she served as an Event, Sales, and Social Media Coordinator. Here, she developed a solid foundation in event coordination, sales strategies, and social media marketing—all vital components of her later success in the events sector.
Education and Achievements
Marie holds a Bachelor of Arts (B.A.) degree in Communications from Louisiana State University. This educational background provided her with a strong theoretical foundation in communication principles, media strategies, and public relations, which she has effectively applied in her professional endeavors throughout her career.
The combination of her academic training and diverse work experience has equipped Marie with the skills necessary to succeed in the fast-paced world of events and marketing. Her ability to communicate effectively, manage projects efficiently, and build strong relationships with clients and artists alike sets her apart in the industry.
Achievements
Throughout her impressive career, Marie has not only successfully managed large-scale events but has also made significant contributions to the organizations she has been a part of. Notable achievements include:
- Developing innovative marketing campaigns that significantly increased attendance and engagement at BUKU Music + Art Project.
- Successfully coordinating multiple events simultaneously while maintaining high standards of quality and client satisfaction in her freelance work.
- Streamlining operational processes and enhancing communication strategies during her tenure at Westguard Solutions, leading to improved efficiency and better team collaboration.
- Contributing to the growth and popularity of events at NOLA Motorsports Park by leveraging her expertise in social media marketing and sales.
Marie Roussel's professional journey is a testament to her dedication, creativity, and strategic vision in the events and marketing landscape. Her passion for live events, coupled with her commitment to delivering exceptional experiences, makes her a sought-after leader in her field.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
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