Marie-Laure Cruyt

Marie-Laure Cruyt is an experienced product and business professional currently serving as the Head of Product at Soil Capital and a Member at Syndicate One.13 Previously, she held the position of Chief Product Officer at AppTweak, a company that provides App Store Optimization (ASO) tools for app developers and marketers.12

Career Highlights

AppTweak Experience::

• Chief Product Officer (February 2020 - October 2024)
• Head of Product (August 2018 - February 2020)
• Customer Success Manager (September 2017 - August 2018)1

Other Notable Roles::

• Business Developer at Autofact Chile SpA (March 2016 - May 2017)
• Market Developer at Tripda (November 2014 - February 2016)1

Education

Marie-Laure has a strong educational background in business and management:

• Bachelor of Management from Solvay Brussels School (2009-2012)
• Master of Advanced Management with a specialization in Green Management from Solvay Business School (2012-2014)
• Scale-up Masterclass from Vlerick Business School (2020)1

Skills and Expertise

Marie-Laure is known for her expertise in:

• App Store Optimization (ASO)
• Product Management
• Business Development
• Customer Success

She has also completed certifications in negotiation, software product management, and JIRA administration.1

Languages

Marie-Laure is multilingual, with proficiency in:

• English (native or bilingual)
• French (native or bilingual)
• Spanish (professional working proficiency)
• Dutch (limited working proficiency)1

Throughout her career, Marie-Laure has demonstrated a strong focus on product development, customer success, and business growth in the digital and app marketing sectors.