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Marie-France St Pierre
User Experience Specialist - Senior Researcher - Research Coach - Consultant dedicated to the creation of more human experiences
Professional Background
Marie-France St-Pierre is a distinguished professional with a rich history of consulting and research experience. She has passionately dedicated her career to understanding user behaviors and enhancing customer experiences across various sectors, notably in technology, health care, and user experience design. Currently serving as a Consultant specializing in User Journey creation at ShareGate, Marie-France leverages her extensive knowledge and experience to analyze complex user data and deliver insightful strategies that improve user experiences.
Previously, Marie-France has played crucial roles in research and user experience at several prestigious organizations. She has been instrumental in exploring and implementing innovative research practices during her tenure as a Consultant at ShareGate and contributed significantly to exploratory research and persona development as well. Her ability to synthesize user insights into actionable strategies has made her a sought-after expert in her field.
Marie-France's career path also shows her deep commitment to the health care sector, as evidenced by her involvement in research projects relevant to health care outcomes and administrative processes. Her experience with research practices and research operations has equipped her with the skills to drive operational improvements based on user feedback and needs.
Her earlier roles as a Head of User Research at Officevibe and a User Research Consultant at Gsoft underscore her leadership and collaborative spirit. At Officevibe, she led user research initiatives that informed product development strategies and optimized users' engagement with complex systems. Her tenure as an Ethnography Supervisor at SID LEE saw her guiding a team of researchers in conducting and applying ethnographic studies, influencing design perspective through real user interactions.
With a strong analytical background, Marie-France has also served as a Business Analyst at SID LEE and TELUS - Health Solutions, where she merged her anthropological insights with business strategy, ensuring that user needs were at the forefront of project goals. Her diverse background also encompasses experience in quality assurance and claims examination roles at Sun Life Financial, where she honed her attention to detail and operational efficiency.
Education and Achievements
Marie-France St-Pierre holds a Bachelor's degree in Anthropology from Université de Montréal, where she developed a profound understanding of cultures and their impact on behavior. This academic foundation was further strengthened by her completion of a Certificate in Intervention in Multi-Ethnic Contexts from the same university, for which she received the Dean's Award—a testament to her dedication and academic excellence.
Her education in anthropology is not just reflected in her academic credentials but is a driving force behind her professional pursuits as well. Marie-France skillfully applies anthropological concepts to real-world scenarios, particularly in user research, where understanding cultural context can significantly enhance user experience strategies. Her unique educational background positions her as an expert who can bridge the gap between data, human behavior, and effective communication.
Achievements
Marie-France’s work has garnered recognition for her contributions to user research and the design thinking space. She is particularly praised for her ability to create detailed user personas and mapping user journeys that effectively capture the needs and motivations of diverse user groups. Her collaborative projects in health care also illustrate a commitment to improving user experiences in critical sectors, contributing to better outcomes and overall satisfaction.
Furthermore, her leadership in various research projects—especially those that focus on the intersection of technology and human behavior—demonstrates her ability to influence product design and policy development. Marie-France’s multifaceted career reflects her adaptability and dedication, making her a vital asset in any organization aiming to improve user experiences and foster innovation in design practices.