Marie Dean - Conversion Optimization

Marie Dean is a Conversion Rate Optimization (CRO) Analyst at SmashTank, where she specializes in enhancing online sales funnels and improving conversion rates for various clients. Her work is characterized by a data-driven approach, focusing on optimizing user experiences from the first brand impression to the final call-to-action. Notably, she claims to have increased a client's revenue by $1 million through a single split test.1

Professional Background

• Current Role: CRO Analyst at SmashTank (February 2023 - Present)
• Freelancer: Provides independent CRO consulting services since January 2015.
• Previous Experience: Worked as a Conversion Optimization Analyst at ConversionLifters from May 2013 to April 2015.
• Entrepreneurial Ventures: Founded an e-commerce website, Homestead Harvest, generating significant sales and achieving top rankings on search engines during its operation.1

Education and Certifications

• Education: Pursuing a Bachelor of Science in Technical Management with a focus on Web Development at DeVry University (2008 - 2012).
• Certifications: Holds certifications in Google Analytics 4 and Amplitude Foundations - Analytics, both issued in early 2024.1

Contributions and Recognition

Marie is also a contributing writer for several notable marketing platforms, including KISSmetrics and Crazy Egg, where she shares insights on conversion optimization strategies. Her expertise has led her to work with high-profile clients, including the founder of Unbounce and the Tony Robbins website.1

Her LinkedIn profile indicates she has been recognized for having one of the top 5% most viewed profiles on the platform, underscoring her influence in the field of digital marketing and CRO.1