Marie Crouan

Marie Crouan is a seasoned B2B marketing professional with a wealth of experience spanning over 10 years in demand generation and strategic planning.

Currently serving as the Head of Demand Generation at Convertr, Marie excels in creating and implementing data-driven strategies to drive pipeline growth and revenue expansion for the company.

With a strong background in ABM, digital marketing, and trade shows, Marie orchestrates impactful campaigns that resonate across various channels and regions, fostering engaging customer experiences.

She collaborates closely with cross-functional teams including sales, product, and customer success to ensure alignment in goals and enhance overall performance.

Marie's expertise lies in strategic planning, data analysis, project management, and fostering a culture of teamwork and collaboration within her teams.

Committed to Convertr's mission of empowering B2B marketers with innovative solutions, Marie is dedicated to continuous learning and integrating new technologies to drive growth and success.

Having pursued a Master of Science (MS) in International Business from Brest Business School and a Bachelor's degree in Business Studies from the University of Wales Institute Cardiff, Marie brings a strong academic foundation to her practical marketing prowess.

Her previous roles include Senior Field Marketing Manager at Optimizely, Demand Generation Lead, and Senior Marketing Campaign Manager at Khoros, and positions in marketing and management at Tungsten Network, Epsilon, One NorthEast, and Quantel Derma GmbH, showcasing a diverse and rich professional background.

Marie Crouan's dedication to excellence, passion for driving results, and commitment to innovation make her a valuable asset in the realm of B2B marketing and demand generation.