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Marie-Christien van Wensen
Founder Alma & Interim Marketing
Marie-Christien van Wensen is a seasoned professional with 10 years of experience in CRM, Digital Marketing, and Customer Experience.
Her expertise spans across various industries including Retail, Telecom, Consumer Goods, and Manufacturing, working with notable companies like Philips, Vodafone, AkzoNobel, and Danone.
Specializing in CRM strategy, Digital Transformation, Loyalty programs, and Customer Insights, Marie-Christien has demonstrated a strong track record in setting strategic directions and executing initiatives.
She has a solid background in Salesforce Marketing Cloud, Customer Analytics, Marketing Campaigns, and Marketing Automation, complemented by a deep understanding of IT Implementations, eCommerce, and Retail.
Marie-Christien's educational qualifications include a Master's in Business Administration from Vrije Universiteit Amsterdam and training in Prince2 Foundation and Leadership from institutions like NOLS - Mexico (Baja California).
With a diverse work history ranging from freelancing to senior management roles, Marie-Christien has held positions such as Growth Director at Linio Group and Managing Consultant at Capgemini Consulting, where she led Digital Transformation initiatives.
She has also contributed significantly to companies like MS Mode, where she managed CRM, Digital Marketing, and Customer Insights, showcasing her ability to drive change and deliver results.
Throughout her career, Marie-Christien has been involved in projects related to Data Landscaping, Journey Builder, and Customer Experience enhancements, reinforcing her reputation as a versatile and knowledgeable professional.
Her experience working in both B2B and B2C sectors underscores her adaptability and effectiveness in implementing tailored solutions for a diverse range of clients and industries.
Marie-Christien's passion for sharing her expertise is evident in her role as a change maker, where she imparts her Digital and CRM knowledge to organizations seeking to enhance their customer engagement and marketing strategies.
