Mariano Alonso

Mariano Alonso is a renowned figure in the franchising industry in Spain with over 28 years of experience.

Since 2000, he has been the founding partner and general director of mundoFranquicia consulting, where he also serves as the director of mundofranquicia.com since 2004.

In 2017, he established the franchise accelerator Alfa F and assumed the role of general director.

Alonso has been actively involved in various promotion and development initiatives for franchising in Spain, collaborating with key institutions and organizations in the industry.

His expertise lies in franchise projects, network expansion, franchise brokering, co-management of franchise headquarters, communication, media relations, marketing, educational services, store design, international development, legal aspects, training, geomarketing, IT, e-commerce, internet, and entrepreneurial guidance.

He holds a degree in Economics and Business Studies from the Universidad Complutense de Madrid.

Throughout his career, Mariano Alonso has contributed to over a thousand franchise projects across multiple sectors, assisting numerous entrepreneurs in acquiring franchises and establishing hundreds of business outlets nationwide.

His professional journey includes roles such as President at Alfa F, Director at mundoFranquicia consulting, Director of Consulting at Tormo & Asociados, Director Manager of Franchise TAC Spain at DuPont, and positions in prestigious organizations like Arthur Andersen & Co. and Universidad de Castilla-La Mancha as an Associate Professor of Economic Theory.