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Mariana Santos
Senior Strategy Director at Hearts & Science
Professional Background
Mariana Santos is a seasoned media professional, bringing over 14 years of extensive experience in the field of media strategy and campaign management. She has successfully planned, activated, and managed media initiatives across diverse verticals, including travel and tourism, quick-service restaurants (QSR), retail, electronics, lens care, over-the-counter pharmaceuticals, and consumer packaged goods (CPG).
Throughout her career, Mariana has demonstrated a comprehensive understanding of media strategy, positioning her as a trusted expert in the industry. Her excellent communication skills have allowed her to effectively collaborate with clients, teams, and stakeholders, ensuring that each campaign is executed flawlessly and optimized for success.
Mariana's professional journey has been marked by significant contributions and roles within high-profile organizations, including Hearts & Science and Starcom Mediavest Group. Her roles have ranged from Senior Director of Strategy to Media Supervisor, showcasing her versatility and depth of knowledge in media planning and strategy development.
Education and Achievements
Mariana Santos holds a Bachelor of Arts (B.A.) degree in Public Relations, Advertising, and Applied Communication from the University of Central Florida. This educational foundation has equipped her with the necessary skills to thrive in the competitive field of media and communications. She has honed her expertise in areas such as media evaluation and optimization, which has been pivotal in creating effective advertising campaigns that resonate with target audiences.
Mariana has consistently leverage her academic background and professional experiences to deliver outstanding results for her clients. Her adeptness at evaluating campaign performance has not only defined her career trajectory but has also significantly contributed to the success of her clients’ objectives.
Notable Career Highlights
Throughout her career, Mariana has held various influential positions that have allowed her to shape and refine media strategies for numerous prestigious brands. As the Senior Director of Strategy at Hearts & Science, she was responsible for spearheading key campaigns that drove brand visibility and engagement across various platforms. Her innovative approach and strategic mindset led to successful outcomes, enhancing the agency's reputation for excellence in media planning.
In her role as Brand Director of Strategy at Hearts & Science, Mariana played a crucial role in aligning brand objectives with impactful media strategies. She was instrumental in developing strategies that not only met client expectations but also set new industry standards for media planning and execution.
Earlier in her career, as an Associate Media Director at Starcom Mediavest Group and Media Supervisor at the same company, Mariana cultivated her skills in campaign management and media activation. Her dedication and strategic insights led to several successful client campaigns, establishing her as a go-to expert in the media landscape.
Mariana's earlier roles, such as Senior Media Planner at Mediaedge
In addition to her professional work in media, Mariana has also contributed her efforts as an Event Assistant at the Cystic Fibrosis Foundation, showcasing her commitment to using her skills for worthwhile causes. Furthermore, her role as a Promotional Representative at Fast Lane Promotions has enabled her to grasp the intricacies of consumer engagement and brand representation.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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