Mariana Santarem

Mariana Santarém is the Director of Meios de Pagamento (Payment Methods), Fidelidade (Loyalty), and Experiência do Consumidor (Consumer Experience) at Vibra Energia, a leading fuel distribution company in Brazil. She plays a pivotal role in the company's initiatives aimed at enhancing customer engagement through digital payment solutions and loyalty programs.

Professional Background

• Position: Director of Payment Methods and Loyalty at Vibra Energia.
• Focus Areas: Her responsibilities include overseeing digital payment solutions, enhancing consumer experience, and developing loyalty programs that benefit customers using Vibra's services. This includes the launch of the Premmia virtual store, which offers financial products and services in collaboration with various fintechs.14

Recent Initiatives

Under her leadership, Vibra has launched several innovative projects:

• Premmia Virtual Store: A marketplace that provides financial services such as personal loans and insurance, aiming to improve customer satisfaction by integrating these services with payment options like PIX.15
• Partnerships with Startups: Santarém emphasizes collaboration with startups to enhance service offerings, including cashback benefits for consumers.12

Education and Location

Mariana Santarém holds a degree from ISE Business School and is based in Rio de Janeiro, Brazil.3

Her strategic vision is crucial for Vibra as it navigates the evolving landscape of digital finance and consumer engagement in the energy sector.