University of California, Berkeley

Tecnológico de Monterrey

Startup School Online

Vysoká škola CEVRO

Ludwig-Maximilians-Universität München

Growth @ Stripe

Brex

Account Executive

Fine-tune, pre-train, and align your AI models 10-100x faster and better using data-centric approach

Snorkel AI

Enterprise Sales

Stripe

Account Executive, Startups

Platform Partnerships

Bridgeway helps your startup with robust Go-To-Market strategies for your ultimate marketing success. We use SaaS Sales development skills, marketing consultation, and customer discovery experiments.

- Pitched 100+ marketing strategy services through cold-calls and outbound emails to SaaS companies surpassing quarterly goals and achieving 30% conversion rate.
- Planned and executed marketing email cadences through HubSpot CRM to support the sales pipeline, achieving sales goals of over $1M USD  in the first year. 
- Managed remote team while developing 20+ go-to-market strategies for a diverse clientele, from startups to enterprises wanting to break into Latin America.  
- Managed $15MMUSD  digital marketing and promotion budgets with positive ROI for top-of-funnel strategies in order to nurture and grow customer relationships

Bridgeway Overseas

Founder / Marketing Manager

Xperiel™ is an Internet of Things Augmented Reality (IoT/AR) company. We’re making the whole physical world digitally interactive so that people can use the technology around them all the time, just like in sci-fi movies.

- Analyzed and improved discovery calls in order to build a more customer-centric approach, resulting in the largest deal closed in 2018.
- Built marketing activations and digital campaigns, resulting in reducing media paid ads cost by 30% and grew leads by 40%	
- Developed solution selling strategy based on product education so that customers can understand our tech-heavy product.

Xperiel

Marketing Strategist

- Created and optimized SDR cold-call sales scripts resulting in 16% growth of won opportunities, and 5.8M USD addition to the account executive opportunity pipeline
- Analyzed existing customer accounts for purchasing patterns in order to qualify leads for upselling and conversion, successfully upselling 5 accounts and doubling their spending.  
- Leveraged Salesforce to organized opportunities and generate reports for account executive conversion
- Prospected, cold-called and qualified clients resulting in the only intern to close a deal in 2017.

Google

Business Development Consultant / Digital Marketing Strategist

Muv Lab

Marketing Intern

A set of challenges to empower young Mexicans to develop solutions for current issues in their communities. In groups of 5 and collaborating with private companies, educational institutions and other innovators, being part of the change is now possible.

IN: MX is set up in five events across México to deal with issues of safety and security, education, health, citizen participation, information and technology and economic opportunity.

Managed to get major partnerships like Coca-Cola, LUSH, Converse, and Unilever within a three days notice they provided food for the event, presents for Prince Charles, and swag for the Students.

British Embassy Mexic

Marketing Specialist

OneWay gave pedestrians peace of mind by knowing which parts of a given area were safe. It was an amazing experience, we worked hard for one and a half years. 

Thankful about working with my mates and discovering the amazing world of tech entrepreneurship. We got funded by Brigham Young University and received some offers from ALTA Ventures, Startup México and The Pool MX.

The startup was evaluated by Steve Blank, Alexander Osterwalder and Google Fiber COO John Richards at http://www.businessmodelcompetition.com/past-winners1.html 
Competing with Harvard, Stanford, Yale and BYU was an amazing experience.

OneWay

Co Founder

Mariana P.