Mariana Haddad M Paula

Mariana Haddad M Paula is a seasoned marketing professional with extensive experience in the field. She currently holds the position of Group Product Manager at Ambev Tech.1

Professional Background

Mariana has over 13 years of experience in performance marketing, demonstrating a solid track record in the industry.1 Her expertise spans various aspects of digital marketing, with a particular focus on performance-driven strategies.

Education

Mariana received her academic training at ESPM (Escola Superior de Propaganda e Marketing), a renowned institution for marketing and advertising education in Brazil.1

Recent Activities

Mariana is actively involved in industry events and professional development:

• In July 2023, she participated in an end-to-end DTC (Direct-to-Consumer) operation in Mexico, emphasizing the value of user contact and field visits.2
• She attended the VTEX Day event in April 2024, highlighting the importance of knowledge exchange and networking in staying updated with the latest industry trends.3

Areas of Expertise

Her LinkedIn profile suggests a strong background in:

• Performance Marketing
• Digital Marketing Strategies
• Direct-to-Consumer (DTC) Operations
• Product Management

Mariana's professional journey showcases her commitment to staying at the forefront of marketing and technology trends, particularly in the rapidly evolving e-commerce and digital marketing landscapes.