Mariana Almeida has a well-rounded background in business administration, sales operations, marketing, and communication. With a Bachelor's degree in Business Administration and Letras, and a Master's degree in Business Administration and Management, she gained a wealth of knowledge in customer success and large account management, focused on complex sales of IT solutions, project delivery management, and customer satisfaction level. She demonstrated her expertise in creating and managing KPIs such as MRR, NPS, and churn, using Squad Methodology and being responsible for her key account deliveries.
Mariana also has sales operations experience, specifically in implementing and improving business processes of software renewal, KPI's management, CRM (Salesforce/Sugar), projects backlog, and order to cash analysis and pipeline beat. She has experience in CRM implementation with monitoring of the sales process. Her marketing and communication skills are also notable, wherein she is responsible for business development strategies, internal communication, creating supplier newspaper, raising guidelines for internal newspaper, and developing texts in execution to Inbound Marketing strategies. In terms of education, she also studied Bacharelado em Ciência de Dados, Engenharia de Computação at Univesp Oficial.
Mariana's experience includes being the Relationship Executive at ClearSale, Key Account Manager at IS Entrega, Account Manager at Synchro - Solução Fiscal, Sales Operation, and Customer Success Manager at Tech Supply, Sales Operations Analyst at Tech Supply, Key Account Assistant at ADS Comunicação Corporativa, Marketing and Communication Assistant at Acucar Guarani S.A, and Estagiária de Comunicação e Marketing at Acucar Guarani S.A.