Maria Salcedo

Maria Salcedo is the Senior Vice President of Merchandising at Ulta Beauty, where she plays a crucial role in overseeing a diverse portfolio of brands that generate over $1 billion in revenue. Her extensive career includes previous positions at notable companies such as PepsiCo, McKinsey & Company, and Duff & Phelps.35

Background and Education

Originally from Colombia, Maria emphasizes the importance of education in her journey to success. She pursued an MBA at The Wharton School, which she credits as a pivotal step in her career, providing her with valuable networking opportunities and experiences that have shaped her professional path.12

Professional Insights

In her role at Ulta Beauty, Maria focuses on understanding the unique perspectives that non-native speakers bring to decision-making processes. She highlights the significant cultural influence of Latinas in the beauty industry, particularly their purchasing power and decision-making capabilities.14 Maria is also recognized for her commitment to mentorship and empowering other Latina professionals in the corporate world.1

Recent Initiatives

Under her leadership, Ulta Beauty has expanded its offerings to compete for luxury consumers, showcasing a strategic shift in their merchandising approach. This initiative reflects her ability to adapt to market trends while prioritizing customer needs.46

Maria Salcedo continues to be an influential figure in the beauty industry, advocating for diversity and excellence within corporate environments.