Maria Rosala

Maria Rosala is the Director of Research at Nielsen Norman Group (NN/g), a prominent user experience research and consulting firm.13 With over a decade of experience in the field, she is an expert UX researcher specializing in qualitative methodologies.4

Professional Background

Maria leads and oversees research activities at Nielsen Norman Group.23 Her responsibilities include:

• Planning and executing independent research for NN/g
• Leading UX training courses to help teams uncover user insights
• Improving research and design practices across organizations

Prior to joining Nielsen Norman Group, Maria worked as a UX Researcher for the UK government at The Home Office. There, she conducted research both in the UK and internationally to enhance digital products and services.1

Expertise and Contributions

Maria is known for her expertise in several areas:

• Discovery Research: She has extensively studied and written about conducting effective discovery phases in UX research.16
• User Interviewing Skills: Maria is an authority on conducting insightful user interviews.1
• Qualitative Research Methods: She has deep-rooted expertise in qualitative methodologies.4
• Thematic Analysis: Maria has contributed to NN/g's resources on coding and thematic analysis of qualitative data.2

Education

Maria holds a Master's degree in Human-Computer Interaction with Ergonomics from University College London (UCL).1

Public Presence

As a thought leader in the UX research field, Maria:

• Writes articles and creates video content for Nielsen Norman Group's website
• Speaks at conferences and events in the UX community6
• Maintains a professional presence on social media platforms like Twitter5

Maria Rosala's work at Nielsen Norman Group contributes significantly to advancing UX research practices and helping teams design better user experiences across various industries.