Maria Nikitina

Maria Nikitina is a business driver with strong capabilities in driving business growth, finding creative solutions, connecting people, and identifying and resolving system issues. With over 5 years of experience at FrieslandCampina, Maria has successfully led key projects such as Data Matrix integration, revitalizing the Fruttis brand, and launching new product lines. Her strategic approach and leadership skills have significantly contributed to the company's success. At Danone-Nutricia, Maria excelled in repositioning the Malyutka baby formula, leading to a significant increase in sales volumes and setting a trend in the industry. Maria holds a degree in marketing and economics from Plekhanov Russian University of Economics and has held various marketing and brand management positions at renowned companies like Diageo and Campbell Soup Company.