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Maria Karlsson
Digital Services Designer and Business Model Architect at DeLaval
Maria Karlsson: Digital Services Designer and Business Model Architect at DeLaval
Maria Karlsson is a seasoned business manager with diverse experience in strategy development and implementation across five different industries. She currently holds the position of Digital Services Designer and Business Model Architect at DeLaval.123
Key Accomplishments at DeLaval
As part of the DeLaval Digital Services team, Maria has been instrumental in driving the company's digital transformation.3 Some of her key contributions include:
- Implementing business architecture to link business strategy, business models, and business execution1
- Establishing business process management for new digital services1
- Designing the customer journey, which is now utilized in all digiphysical development and anchored across the entire DeLaval organization1
- Creating a joint understanding of the effort required to incept digital services in a capital goods company and designing how DeLaval works with launching digital services by developing and establishing an operating model for digiphysical products1
Collaboration with Cordial
DeLaval partnered with Cordial, a consulting firm, to accelerate the inception of DeLaval Digital Services. Maria worked closely with the Cordial team, including Marcus Melkersson, Torbjörn Matton, Elin Lundqvist, Emelie Peippo, Stina Nilsson Helander, Anna Erkén, and Johanna Hedin, to drive the digital transformation.1
Ongoing Journey
The collaboration between DeLaval and Cordial has laid the foundation for DeLaval to continue its digital transformation independently. The ongoing journey is a cultural transformation about moving the entire business model from product to offering logic, which requires mental, structural, and operational shifts across the organization.1
